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Billboards: Keep ‘em simple
Category: Creative
Author: Paul Kadrmas
Posted on Thursday, September 02, 2010
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| This one seems simple. But do you know what that thing is, or why you need it? Do the words and picture make you feel warm? What do they mean by "Redefining heating all over again"? Oops. You're already three blocks farther down the street. |
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Today I was noticing billboards. That is, I was noticing how most of them are so unnoticeable. The moral of the story? Keep it simple and meaningful.
Depending on whom you ask, billboards should have a maximum of seven words. Or a maximum of five words. Or a maximum of seven elements, including each word, photo, address or telephone number. To complicate them even further, now we're even seeing things like "Find us on Facebook" logos.
The... more
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Interning at Odney
Category: General
Author: Matt Marino
Posted on Wednesday, September 01, 2010
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Working as an intern at Odney this summer has been a great experience for me. I had an excellent group of talented people to work with, frequent opportunities to interact with clients, and have increased my interest in marketing as a career. Odney was the first, and very important, step for me as I gained work experience and knowledge related to my career goals. As of now I plan to finish schooling, get more practice... more
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Net Neutrality
Category: General
Author: Michael Pierce
Posted on Tuesday, August 24, 2010
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The internet is blind, and it should stay that way. By that I mean its infrastructure should remain a blind carrier of information packets. The internet has operated under "net neutrality," meaning that all data packets are created equal. Packets from web site A go whizzing down the line right along with packets from web site B. Net neutrality has been a driving force for innovation, as little guys with the best ideas, best products... more
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