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Affect Behavior with the right message Posted on 3/8/2010 I just read about a study showing that advertising to prevent risky behaviors (smoking, teen drinking, etc.) can backfire. This is a subject we deal with often at Odney. It's...  read more Odney Wins ADDY Awards Posted on 3/9/2010 Our creative work won eleven statewide ADDY awards announced February 26 in Fargo. Winners included: Gold ADDY Award: TV: Upper Missouri District Health Unit, Secondhand Smoke - "No Protection" Silver ADDY Awards: PSA TV Campaign: ND... read more